We organised the feedback from our client during the presentation. They said they liked our first, third and fourth concept. Our first concept was the lenticulair concept, the message you can read of the truck depends on the angle you're standing next or behind the truck. Our third concept involved a blinking led strip which lead you the way. This could be changing colour from green to orange to red as you approach the blindspot.
We brainstormed how we could combine these three concepts, something with colour and leds, something with two messages/ pictures in one picture.
One of the iterations is inspired by pointilism, You see the bigger picture from a distance and if you look closer you see roadsigns. 
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