Lenticulair concept, How to spread the message?

We need to spread the message to the cyclist from the back and also on the sides. How are we going to connect these to message with our lenticulair concept? Do we have to connect the back with the sides? or can we create a seperate/ different message on the back.We need to think of the people who are cycling right in the back of the truck and how we can use the lenticulair concept on the back and most importantly how we get their attention.




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